Company profile

About the company and the story behind the brand

Naarani Marketing & Trade Ltd. is a leading supplier and advanced logistics center serving Israel’s construction and infrastructure sectors. Based in the northern industrial zone of Zarzir, the company grew from a strong family legacy and has accumulated decades of experience importing, trading, and processing critical structural materials—reinforcing steel and high-quality timber. Combining deep professional expertise with a family-oriented service approach under CEO Osama Naarani enables us to deliver custom-made solutions tailored to the needs of structural engineers and contractors on-site, to the highest standards.

Vision and values: quality as a way of life

At Naarani, we believe that the strong foundations of every structure begin with the most rigorous standards. The values that guide us are:

Uncompromising quality: For us, quality is not a goal but a way of life. We operate under rigorous quality control to ensure customer satisfaction.

Availability and personal service: we are committed to high availability, personal attention, and close support while meeting tight deadlines.

Reliability and safety: all our operations are carried out under the ongoing supervision of the Standards Institution of Israel, giving our customers confidence in quality and safety.

Departments and services

1. Steel and concrete reinforcement department

The company operates a computerized reinforcing-steel fabrication system certified by the Standards Institution of Israel:

Fabrication to Drawings (Cut & Bend): cutting and bending reinforcing bars up to 32 mm in diameter.
Pile reinforcement cage manufacturing: expertise in producing reinforcement cages and starter bars (dowels) for building foundations.
Mesh: welded mesh made from cold-drawn wire, reinforcement mesh made from weldable steel, standard or to customer requirements.
Wholesale trade: importing and marketing rebar bundles, coils, reinforcement mesh, and fabricated rebar in full truckloads to manufacturers and large contractors.

2. Construction and industrial timber division

Advanced timber solutions imported from the world’s finest sources (Finland and Sweden):

Structural timber beams: Finnish pine, whitewood, and H-20 beams.
Boards and plywood: supply of Tego film-faced formwork plywood and yellow formwork panels.
Formwork systems: timber beams and auxiliary equipment for concrete formwork and scaffolding.

Logistics and delivery

We operate an extensive logistics network that provides maximum flexibility and direct delivery to sites nationwide:

Delivery and transport: a dedicated logistics operation for moving steel and timber at scale.
Operational efficiency: specialization in full-truckload shipments, ensuring competitive pricing and uninterrupted on-site operations.

International certifications and standards

Naarani operates under the close supervision of the world’s leading certification bodies:

ISO 9001:2015, an international quality management standard covering every stage of management, production and service.

Israeli Standard Mark 4466, Part 5: Official Permit No. 1127690 attesting to the quality and safety of reinforcing steel.

IQNET—international recognition confirming compliance with global standards through the worldwide certification network.

Target audience

The company focuses on serving both private customers and customers with large-scale operations:

Production plants and reinforcing steel manufacturers.
Leading construction and property development companies.
Building-material suppliers and wholesale merchants.
Large-scale infrastructure projects requiring high-volume, controlled supply.