• 30 years of service excellence in the construction industry • Reinforcing steel industry • Import and marketing of steel and timber
Our company was born from a genuine passion for construction and the raw materials that shape it.
Osama Naarani grew up in the timber trade from the age of 12 and, in 1999, joined the business founded by his father, Naraan Mahmoud. Since then, the business has grown into a professional operation that combines experience, passion, and quality—from personal consultation and close support to the delivery of high-quality raw materials directly to the job site.
Through reliability, professional service, and personal attention, we have built excellent relationships with our customers. We support every customer at each stage of the process—from planning until their vision becomes a built reality.
“I grew up in the industry from the age of 12, when my father started his own timber business. I watched him build everything from scratch, without resources or a reputation, in 1999. I knew it was possible and that I could succeed, and that was the beginning of my personal journey toward the company I now run with my brother and business partner.
The vision was to bring the worlds of steel and timber together in the construction sector and provide developers, construction companies, contractors, and private builders with a complete solution under one roof.”
Mr. Osama holds a bachelor’s degree in economics and accounting, a Certified Public Accountant license, and a master’s degree in business administration.
I am deeply connected to operations and logistics. I joined the family businesses at a young age and enjoyed working with people, but I especially loved driving and operating large equipment—whether forklifts, trucks or cranes.
Over the years, the extensive experience I gained helped me combine what I love with my role as operations and logistics manager, responsible for people and for critical processes across the company.
There is nothing like seeing things being built. The satisfaction comes from the support and personal attention I provide from the very beginning through occupancy. It is a privilege to see my customers bring projects of every size to life, and it is always a pleasure to work with people.
“Trade is not merely about selling and getting paid. It is about connecting, building a path, creating the right chemistry, and ultimately experiencing the satisfaction of seeing it all come together in national projects, large and small.”
Today, I lead the marketing of a large operation, carrying significant responsibility on my shoulders, and I have the privilege of helping many people realize their dreams by creating more and more connections.
It is a pleasure to see the system I built operating flawlessly, like a symphony!
Abed holds an MBA with a specialization in international marketing.
Nothing compares to hearing positive feedback from customers—that is what gives me real satisfaction.
I greatly enjoy meeting with our customers.
I love helping people, supporting them, and supplying the materials they need to build their home or construction project.
Azhar has extensive experience supporting a wide range of projects and a strong success rate, drawing on her personal capabilities both in operating the required systems and in following up and coordinating with customers.
Today, the business is no longer the story of a single founder—it is a complete professional family. We are a team immersed in the world of steel and timber, working with these materials every day and finding inspiration and fulfillment in them.
From the first meeting with a new customer to delivery at the jobsite, every stage is handled with care, commitment, and precision.
In a market where most companies specialize in just one raw material, we offer a unique combination of steel and timber—a rare pairing that gives customers convenience, savings, and a complete solution from a single supplier.
Highly competitive prices, backed by our imports and strong purchasing power.
A complete solution under one roof—reinforcing steel and timber, tailored to your project’s needs.
Logistics independence—our private transport fleet ensures availability and peace of mind for customers.
Personal attention and continuous support—from planning through delivery, we are there for the customer.
Because every project is built first and foremost on a foundation of trust.
A firm commitment to quality, Israeli standards, and schedules.
Daily engagement with employees, suppliers, and customers, driven by a strong sense of purpose.
ISO 9001 quality management standard; Israeli Standard 4466, Part 5
In an industry where you often have to chase multiple suppliers and deal with delays, we provide a complete solution. With us, you will find all the raw materials you need—steel and timber together—from one reliable supplier. That saves time and effort and gives you peace of mind throughout the project.
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